Bratskeir & Co
Virtue products are the first of their kind, blurring the line between science and beauty. However they’re not only innovative in their contents; their packaging is innovative as well. The design process began with a standard disc top cap that was then customized to be unique to the Virtue brand. It is now incorporated with dual textures by building a custom bi-injection tool that molds rubber and PE, allowing optimal customization. Additionally, the tube heads are customized to allow the same cap to be used on both the shampoo and conditioner bottles, minimizing the amount of tooling needed.