The Beauty Innovation & Design Awards (BeautyID Awards) was established to recognize package innovation and formulation innovation across 8 product categories including professional and prestige categories for hair, nail, color, fragrance & skin. Additionally, one category is dedicated to packaging innovation in sustainability and for formula innovation in cosmetic contract manufacturing.
BeautyID awards will also recognize an Audience Choice and an overall Grand Award given to the consensus choice for outstanding excellence.
Finalists in each category will be announced on the BeautyID website and in a press release distributed on a wire service and through trade media early May. The winners in each category will be announced on July 30th during the Cosmoprof North America (CPNA) event held annually at Mandalay Bay Convention Center in Las Vegas, July 29th-31st.
Entries will be accepted from designers, suppliers, agencies, and brand manufacturers from small and large companies, anywhere in the world.
Products that are eligible have or will be introduced for retail either domestically or internationally from March 31, 2017 - April 1, 2018.
Please note: If selected as a finalist, complete marketed product samples are required. Suppliers, designers and agencies must have permission and approval from the brand manufacturer to submit products and provide samples.
All entries are submitted to the Judging Committee, composed of designers, brand experts, beauty bloggers, select packaging professionals, packaging academia and retailers. (Space permitting, new members from these groups are eligible to be a part of the Committee – you may indicate future interest by emailing us at info@beautyIDawards.com)
The Judging Committee selects the Finalists, up to three in each category, and base their judging on the following criteria:
Creative use of new materials, components, dispensers and decorating processes
Effective Brand Messaging and shelf or display impact
The BeautyID AWARDS are granted based on the merits of the package, rather than the market strength of the company.
The Mass, Prestige and Professional sub-categories are defined in terms of price point and distribution.
Entries in the Mass category are considered products that have launched in a distribution outlet that is a food, drug, or mass merchandiser retailer channel. Examples of this type of distribution include, but are not limited to: drug stores, mass merchandisers, warehouse and discount centers, pharmacy chains, etc.
Entries in the Prestige category are considered products that have launched in a distribution outlet that is NOT a mass, food or drug retailer. Examples of this type of distribution include, but are not limited to: Department Stores, Spas, Salons, Specialty Stores/Departments, Television (QVC, HSN), etc.
Entries in the Professional category are considered those solely sold in salons, spas and OTC's and not sold direct to the general public.
The BeautyID Awards are promoted through Cosmoprof North America (CPNA) & Beauty Packaging Magazine web sites, e-mails, enewsletters, press releases and social media channels, all of which receive a high amount of engagement worldwide during the event promotion and regular distribution of Beauty Packaging Magazine & online community.
In addition, the Finalists and Category Winners will be featured in high quality trade media as well as in Web portals, beauty blogs and through online influencers.
During Cosmoprof North America (CPNA), BeautyID Awards Finalists and Category Winners will be displayed in the Bayside Foyer of the Mandalay Bay.
Finalists and Category Winners receive a digital BeautyID Awards logo for recognition and promotion.
The BeautyID Awards will be highly promoted through Cosmoprof North America and Beauty Packaging Magazines. Winner package details are currently pending and will be announced in throughout the award season. The 2017 recipients received a prize package valued over $10,000.
All finalists in each category will be featured on the BeautyID Awards website in early May for public online voting. The user-friendly system will allow visitors to sign up and place 1 vote for their favorite submission. Winners will be announced during the celebratory event on July 30, 2018.