the premiere group

Product Name: in full bloom kate spade new york

Wanted to create a distinctly feminine fragrance and packaging that embodied the "in full bloom" moment of women and their lives.

We asked, "what is your in full bloom moment?" We focus on a psychographic instead of a demographic in creating the advertisment packaging and branding.

In the end we created a fully realized 3D rose cap with rose gold hardware and a light purple tinted glass.

The outer packaging has a gradient pink which fades to a light green only when the cello is on, thus providing a new surprise at every discovery.

Unapologetically femmine, In Full Bloom embodies the special moment of a woman.

A project by
Cosmoprof North America
In association with
Beauty Packaging
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