The Premiere Group
We wanted to create a distinctly feminine fragrance and packaging that embodied the "in full bloom" moment of women and their lives.
We asked ourselves, "what is your in full bloom moment?" and focused on the embodiment of the kate spade girl.
In the end, we created a fully realized 3-dimensional rose cap with rose-gold hardware and lightly purple hued glass.
The outer packaging has an appearance of an appearance of auberigine which fades up to a light green only when the cello is on, thus providing a new surprise at every discovery. Once the cello is off, one discovers the bright pink that fades to white.
Unapologetically feminine, In Full Bloom embodies the special moment of a woman.