Priscilla Duty Ober

Mary Kay

Priscilla Duty Ober

Priscilla is an Executive Creative Director with 20+ years experience in the high end beauty/fashion and lifestyle branding arenas. As the Creative Director of Brand and Package Design, Priscilla is responsible for all strategic and conceptual, brand and package execution for Mary Kay.

She moved to New York in 1998 to work for Frankfurt Balkind and worked for various design firms before moving into the beauty sector exclusively. She was the Creative Director for Victoria’s Secret Beauty, for 10+ years. Priscilla defined and led their brand strategy and packaging teams, building and maintaining the body care and fragrance categories. She has a vast knowledge and understanding of branding across various channels, packaging materials, production methods and supply chain functionality. Priscilla is a thoughtful leader/coach, having led teams large and small, consisting of designers, writers, digital and merchandising.

Priscilla has completed the master fragrance class at FIT and is also a trained metalsmith. She is married to a brilliant photographer and has two lovely daughters. She loves the outdoors including skiing and fly fishing.

A project by
Cosmoprof North America
In association with
Beauty Packaging
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