Sheri is the Co-Founder and Chief Strategist of MSLK, a branding agency based in New York. MSLK specializes in helping beauty companies find their voice in today’s crowded marketplace through 360° positioning — from overall brand strategy to brand identity, packaging, retail experience, websites and marketing campaigns. Sheri has worked with clients such as Aveda, American Crew, Johnson & Johnson, John Masters Organics, Maybelline, Ouidad, Redken, Sephora, in addition to many smaller brands.
She frequently speaks about marketing and branding at conferences around the world. Sheri co-founded the non-profit organization, Spark Design Professionals in 2002, and Evolve Symposium in 2012. Both produce events and workshops dedicated to best practices and business acumen for design agencies.